Not sure we really want to do that but it looks like a general practice on installations with systemd.
http://www.freedesktop.org/software/systemd/man/tmpfiles.d.html
We need to discus that.

For example packages some information I've collected form different distros:

Debian/testing (stretch) (zabbix-server-mysql and zabbix-java-gateway packages):

# cat /usr/lib/tmpfiles.d/zabbix-server.conf
d /var/run/zabbix 0755 zabbix zabbix

# cat /usr/lib/tmpfiles.d/zabbix-java-gateway.conf
d /var/run/zabbix 0755 zabbix zabbix

note: debian doesn't have parent-level "zabbix-server" package

Fedora 23 (zabbix-server package):

# cat /usr/lib/tmpfiles.d/zabbixsrv.conf
D /run/zabbixsrv 0755 zabbixsrv zabbixsrv -

OpenSuse (zabbix-server and zabbix-java-gateway packages):

# cat /usr/lib/tmpfiles.d/zabbix-server.conf
D /run/zabbixs 0770 root zabbixs -

# cat /usr/lib/tmpfiles.d/zabbix-java-gateway.conf
D /var/run/zabbix 0770 root zabbixs -