psql 9.1 installation issues

hello

i've tried to install zabbix on the server with psql as DB engine. I've tried 2 versions of zabbix latest stable 1.8.7 and 1.9.6 beta. both installation failed on DB setup step
[[email protected] data]# cat images_pgsql.sql | psql -U zabbix zabbix
invalid command \
invalid command \
invalid command \
invalid command \
invalid command \'
invalid command \'
invalid command \
invalid command \
invalid command \
invalid command \'
invalid command \
invalid command \
invalid command \
invalid command \
invalid command \
invalid command \
invalid command \
invalid command \
invalid command \
invalid command \'
ERROR: syntax error at or near "INSERT"
LINE 2: INSERT INTO images VALUES (2,1,'Hub (small)','\\211PNG\\015\...

I've tried to check images_pgsql.sql file for possible errors but was not able to find any.